Spec Work
About This Project

Mock brief from H+K Strategies on how to convert global attention for smaller sports into sales for associated product on adidas.com. My partner and I focused on making Team Handball popular in the US by launching a new collection called “HANDBALLERS”. To get the buyers interested and hyped up, we launched a scavenger hunt throughout the US releasing riddles in the form of haikus (created by yours truly). The clues would lead you to finding a handball and winning a trip to Tokyo for next year to see the Handball finals live.