Rally together

Spec Work
About This Project

Mock brief from H+K Strategies on how to get more women aged 17-25 interested in playing tennis in NYC. I focused on transportation and safety issues being the reason why women aren’t participating in sports because of the amount of harassment they have to endure on public transportation during their commute to the courts. I created a movement revolving around this wristband—that anybody who dons it, vows to protect their fellow sisters on public transportation and even on the streets. I created the slogan “Let’s Rally Together” to tie back to tennis, but to also have this be a call-to-action for us to come together and protect each other.